{"id":89,"date":"2020-10-19T08:27:14","date_gmt":"2020-10-19T11:27:14","guid":{"rendered":"https:\/\/vivasetelagoas.com.br\/?page_id=89"},"modified":"2022-09-14T17:01:35","modified_gmt":"2022-09-14T20:01:35","slug":"home","status":"publish","type":"page","link":"https:\/\/vivasetelagoas.com.br\/manual\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"89\" class=\"elementor elementor-89\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a4a5970 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"a4a5970\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ff7dbb\" data-id=\"7ff7dbb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-78290900 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78290900\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-76521f38\" data-id=\"76521f38\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c50f054 elementor-widget elementor-widget-image\" data-id=\"c50f054\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"600\" height=\"156\" src=\"https:\/\/vivasetelagoas.com.br\/manual\/wp-content\/uploads\/2020\/10\/horizontal_01.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/vivasetelagoas.com.br\/manual\/wp-content\/uploads\/2020\/10\/horizontal_01.png 600w, https:\/\/vivasetelagoas.com.br\/manual\/wp-content\/uploads\/2020\/10\/horizontal_01-300x78.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77279e01 elementor-widget elementor-widget-heading\" data-id=\"77279e01\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Manual da Marca<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63a01b32 elementor-widget elementor-widget-spacer\" data-id=\"63a01b32\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7c71f6db\" data-id=\"7c71f6db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99915f8 elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"99915f8\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=rFeKrBSqfDE&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d9c76aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9c76aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1127c727\" data-id=\"1127c727\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86d0049 elementor-widget elementor-widget-mdp-headinger-elementor\" data-id=\"86d0049\" data-element_type=\"widget\" data-widget_type=\"mdp-headinger-elementor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n    <div id=\"mdp-86d0049\" >\n\n                    <div class=\"mdp-content-header mdp-color-content-header mdp-text-content-align mdp-text-content-margin mdp-shadow-content\">\n                <div class=\"mdp-typography-content-header\">\n                                    <\/div>\n            <\/div>\n        \n        \n        <h2  class=\"mdp-header-text mdp-header-align\">\n\n        \n                <div class=\"mdp-sub-header-box\">\n                                        <div class=\"mdp-typography-header mdp-typography-default-header mdp-shadow-header mdp-heading-margin mdp-headinger-box-style mdp-header-background-effect\">\n                        INTRODU\u00c7\u00c3O                    <\/div>\n\n                    \n                        \n                        \n                                                    <div class=\"line mdp-header-line-bottom\"><\/div>\n                        \n                    \n                <\/div>\n\n                                \n            \n        <\/h2>\n\n        \n    <\/div>\n\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-474cb3a elementor-widget elementor-widget-text-editor\" data-id=\"474cb3a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Branding \u00e9 como as pessoas v\u00eaem e percebem uma marca. \u00c9 sobre como um p\u00fablico se conecta com sua marca em v\u00e1rios n\u00edveis e atrav\u00e9s de diferentes pontos de contato. Uma marca pode ser descrita como uma empresa, servi\u00e7o, produto ou pessoa, que tem voz e personalidade pr\u00f3prias. Mas uma cidade ou um territ\u00f3rio tamb\u00e9m podem ser vistos como uma marca, com identidade, imagem e posicionamento pr\u00f3prios. Este \u00e9 o objetivo do Place Banding, um conceito moderno e vanguardista que tem sido usado por l\u00edderes de territ\u00f3rios que desejam alcan\u00e7ar vantagens competitivas e construir comunidades mais fortes, refor\u00e7ado a identidade local e fortalecendo sentimentos importantes dos moradores, como orgulho e pertencimento.<\/p>\n<p><br>Trata-se de um processo de identificar voca\u00e7\u00f5es, potencializar singularidades e fortalecer lugares.<\/p>\n<p><br>\u00c9 uma provoca\u00e7\u00e3o permanente para o setor produtivo, agentes pol\u00edticos e sociedade em geral sobre onde vivem e \u201ccomo querem que sua cidade seja lembrada\/percebida\u201d A cidade de Sete Lagoas, e exemplo de muitas cidades mundo agora, passou pelo processo de Place Branding durante 12 meses, de junho de 2019 a junho de 2020, agregando pessoas das mais diversas gera\u00e7\u00f5es, segmentos, interesses e perspectivas. Um dos resultados deste projeto foi a defini\u00e7\u00e3o de um conceito visual e verbal para o territ\u00f3rio, que dentre outros elementos, conta com um logotipo e um sistema visual pr\u00f3prios que contribuir\u00e3o para uma nova identidade e um novo posicionamento.<\/p>\n<p><br>Por este motivo, este manual de marca foi criado, com o objetivo de orientar os usu\u00e1rios na correta aplica\u00e7\u00e3o da marca, bem como todos os desdobramentos e possibilidades gr\u00e1ficas do sistema visual.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c3f54e6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c3f54e6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2644560\" data-id=\"2644560\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0be808d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0be808d\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f26139\" data-id=\"5f26139\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4106602 elementor-widget elementor-widget-mdp-headinger-elementor\" data-id=\"4106602\" data-element_type=\"widget\" data-widget_type=\"mdp-headinger-elementor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n    <div id=\"mdp-4106602\" >\n\n                    <div class=\"mdp-content-header mdp-color-content-header mdp-text-content-align mdp-text-content-margin mdp-shadow-content\">\n                <div class=\"mdp-typography-content-header\">\n                                    <\/div>\n            <\/div>\n        \n        \n        <h2  class=\"mdp-header-text mdp-header-align\">\n\n        \n                <div class=\"mdp-sub-header-box\">\n                                        <div class=\"mdp-typography-header mdp-typography-default-header mdp-shadow-header mdp-heading-margin mdp-headinger-box-style mdp-header-background-effect\">\n                        PILARES DA MARCA                    <\/div>\n\n                    \n                        \n                        \n                                                    <div class=\"line mdp-header-line-bottom\"><\/div>\n                        \n                    \n                <\/div>\n\n                                \n            \n        <\/h2>\n\n        \n    <\/div>\n\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38f4cce8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38f4cce8\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3edba7ec\" data-id=\"3edba7ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ac8e58 elementor-widget elementor-widget-heading\" data-id=\"5ac8e58\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A marca deve ser constru\u00edda sobre pilares s\u00f3lidos e bem definidos, aqui caracterizados como ATRIBUTOS E VALORES. <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-164f0e5 elementor-widget elementor-widget-text-editor\" data-id=\"164f0e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Trabalhados de forma clara, esses pilares servem para nortear a comunica\u00e7\u00e3o direcionando a imagem, percep\u00e7\u00e3o e gera\u00e7\u00e3o de valor para Sete Lagoas.<br><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5790e24 elementor-widget elementor-widget-button\" data-id=\"5790e24\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/drive.google.com\/drive\/folders\/1TY5giReamdU9UkAofNJKheWxOFKhZ0DP?usp=sharing\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">DOWLOAD DA MARCA<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2041584b\" data-id=\"2041584b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb41859 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"cb41859\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"800\" src=\"https:\/\/vivasetelagoas.com.br\/manual\/wp-content\/uploads\/2020\/10\/grafico.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/vivasetelagoas.com.br\/manual\/wp-content\/uploads\/2020\/10\/grafico.jpg 800w, https:\/\/vivasetelagoas.com.br\/manual\/wp-content\/uploads\/2020\/10\/grafico-300x300.jpg 300w, https:\/\/vivasetelagoas.com.br\/manual\/wp-content\/uploads\/2020\/10\/grafico-150x150.jpg 150w, https:\/\/vivasetelagoas.com.br\/manual\/wp-content\/uploads\/2020\/10\/grafico-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4072d59 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4072d59\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d135f0c\" data-id=\"d135f0c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-84c2997 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"84c2997\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e327cb8\" data-id=\"e327cb8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7d18b8 elementor-widget elementor-widget-mdp-headinger-elementor\" data-id=\"a7d18b8\" data-element_type=\"widget\" data-widget_type=\"mdp-headinger-elementor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n    <div id=\"mdp-a7d18b8\" >\n\n                    <div class=\"mdp-content-header mdp-color-content-header mdp-text-content-align mdp-text-content-margin mdp-shadow-content\">\n                <div class=\"mdp-typography-content-header\">\n                                    <\/div>\n            <\/div>\n        \n        \n        <h2  class=\"mdp-header-text mdp-header-align\">\n\n        \n                <div class=\"mdp-sub-header-box\">\n                                        <div class=\"mdp-typography-header mdp-typography-default-header mdp-shadow-header mdp-heading-margin mdp-headinger-box-style mdp-header-background-effect\">\n                        HIERARQUIA DA MARCA                    <\/div>\n\n                    \n                        \n                        \n                                                    <div class=\"line mdp-header-line-bottom\"><\/div>\n                        \n                    \n                <\/div>\n\n                                \n            \n        <\/h2>\n\n        \n    <\/div>\n\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e38ceb elementor-widget elementor-widget-text-editor\" data-id=\"6e38ceb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>A hierarquia marca do projeto de Sete Lagoas vive &#8211; Viva Sete Lagoas,<br>cont\u00e9m 5 eixos nos quais representam \u00e1reas de atua\u00e7\u00e3o e projetos<br>ligados a cidade.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cdd8a2f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cdd8a2f\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c7b935\" data-id=\"6c7b935\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d825f9 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"9d825f9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"526\" src=\"https:\/\/vivasetelagoas.com.br\/manual\/wp-content\/uploads\/2020\/10\/HIERARQUIA.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/vivasetelagoas.com.br\/manual\/wp-content\/uploads\/2020\/10\/HIERARQUIA.png 1000w, https:\/\/vivasetelagoas.com.br\/manual\/wp-content\/uploads\/2020\/10\/HIERARQUIA-300x197.png 300w, https:\/\/vivasetelagoas.com.br\/manual\/wp-content\/uploads\/2020\/10\/HIERARQUIA-768x505.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-412e8698 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"412e8698\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33d3f2a5\" data-id=\"33d3f2a5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ad0cd6 elementor-widget elementor-widget-mdp-headinger-elementor\" data-id=\"9ad0cd6\" data-element_type=\"widget\" data-widget_type=\"mdp-headinger-elementor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n    <div id=\"mdp-9ad0cd6\" >\n\n                    <div class=\"mdp-content-header mdp-color-content-header mdp-text-content-align mdp-text-content-margin mdp-shadow-content\">\n                <div class=\"mdp-typography-content-header\">\n                                    <\/div>\n            <\/div>\n        \n        \n        <h2  class=\"mdp-header-text mdp-header-align\">\n\n        \n                <div class=\"mdp-sub-header-box\">\n                                        <div class=\"mdp-typography-header mdp-typography-default-header mdp-shadow-header mdp-heading-margin mdp-headinger-box-style mdp-header-background-effect\">\n                        LAYOUT                    <\/div>\n\n                    \n                        \n                        \n                                                    <div class=\"line mdp-header-line-bottom\"><\/div>\n                        \n                    \n                <\/div>\n\n                                \n            \n        <\/h2>\n\n        \n    <\/div>\n\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a4227f0 elementor-widget elementor-widget-heading\" data-id=\"6a4227f0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Para compor o layout de uma pe\u00e7a de Sete Lagoas, \u00e9 necess\u00e1rio concatenar\numa s\u00e9rie de elementos. Alguns elementos s\u00e3o b\u00e1sicos e imprescind\u00edveis,\noutros s\u00e3o complementares.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47662b90 elementor-widget elementor-widget-spacer\" data-id=\"47662b90\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6db15b57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6db15b57\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2e0b5173\" data-id=\"2e0b5173\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a861c99 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"a861c99\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1 - Logotipo<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2 - Box logotipo<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">3 - T\u00edtulo ou informa\u00e7\u00e3o principal<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">4 - Box de informa\u00e7\u00e3o ou linha angulada<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">5 - Informa\u00e7\u00e3o adicional<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">6 - Elemento de apoio \u00e0 comunica\u00e7\u00e3o<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">7 - Cores da marca que podem aparecer nas imagens ou nas padronagens<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">8 - Auxilio de taglines, padr\u00f5es gr\u00e1fico e simbolos<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-529adc3d\" data-id=\"529adc3d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d279d5a elementor-invisible elementor-widget elementor-widget-image\" data-id=\"d279d5a\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.4,&quot;sizes&quot;:[]},&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"455\" src=\"https:\/\/vivasetelagoas.com.br\/manual\/wp-content\/uploads\/2020\/10\/IMAGEM-1024x583.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/vivasetelagoas.com.br\/manual\/wp-content\/uploads\/2020\/10\/IMAGEM-1024x583.jpg 1024w, https:\/\/vivasetelagoas.com.br\/manual\/wp-content\/uploads\/2020\/10\/IMAGEM-300x171.jpg 300w, https:\/\/vivasetelagoas.com.br\/manual\/wp-content\/uploads\/2020\/10\/IMAGEM-768x437.jpg 768w, https:\/\/vivasetelagoas.com.br\/manual\/wp-content\/uploads\/2020\/10\/IMAGEM.jpg 1394w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40a5478 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40a5478\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d01f9c2\" data-id=\"d01f9c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72df1bc elementor-widget elementor-widget-mdp-headinger-elementor\" data-id=\"72df1bc\" data-element_type=\"widget\" data-widget_type=\"mdp-headinger-elementor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n    <div id=\"mdp-72df1bc\" >\n\n                    <div class=\"mdp-content-header mdp-color-content-header mdp-text-content-align mdp-text-content-margin mdp-shadow-content\">\n                <div class=\"mdp-typography-content-header\">\n                                    <\/div>\n            <\/div>\n        \n        \n        <h2  class=\"mdp-header-text mdp-header-align\">\n\n        \n                <div class=\"mdp-sub-header-box\">\n                                        <div class=\"mdp-typography-header mdp-typography-default-header mdp-shadow-header mdp-heading-margin mdp-headinger-box-style mdp-header-background-effect\">\n                        TIPOGRAFIAS                    <\/div>\n\n                    \n                        \n                        \n                                                    <div class=\"line mdp-header-line-bottom\"><\/div>\n                        \n                    \n                <\/div>\n\n                                \n            \n        <\/h2>\n\n        \n    <\/div>\n\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cd6c1b elementor-widget elementor-widget-text-editor\" data-id=\"7cd6c1b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">Para a composi\u00e7\u00e3o da marca de Sete Lagoas, optou-se pela utiliza\u00e7\u00e3o de\ntipografias que trouxessem o car\u00e1ter amig\u00e1vel do povo sete lagoano,\nrefor\u00e7ando caracter\u00edsticas de crediblidade, dualidade e solidez.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e54c899 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e54c899\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-866f346\" data-id=\"866f346\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10e5a0c elementor-widget elementor-widget-image\" data-id=\"10e5a0c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"174\" src=\"https:\/\/vivasetelagoas.com.br\/manual\/wp-content\/uploads\/2020\/10\/TIPOGRAFIA_01-1024x223.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/vivasetelagoas.com.br\/manual\/wp-content\/uploads\/2020\/10\/TIPOGRAFIA_01-1024x223.png 1024w, https:\/\/vivasetelagoas.com.br\/manual\/wp-content\/uploads\/2020\/10\/TIPOGRAFIA_01-300x65.png 300w, https:\/\/vivasetelagoas.com.br\/manual\/wp-content\/uploads\/2020\/10\/TIPOGRAFIA_01-768x167.png 768w, https:\/\/vivasetelagoas.com.br\/manual\/wp-content\/uploads\/2020\/10\/TIPOGRAFIA_01-1536x334.png 1536w, https:\/\/vivasetelagoas.com.br\/manual\/wp-content\/uploads\/2020\/10\/TIPOGRAFIA_01.png 1894w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3bc0c2b\" data-id=\"3bc0c2b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-898e0b6 elementor-widget elementor-widget-image\" data-id=\"898e0b6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"251\" src=\"https:\/\/vivasetelagoas.com.br\/manual\/wp-content\/uploads\/2020\/10\/TIPOGRAFIA_02-1024x321.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/vivasetelagoas.com.br\/manual\/wp-content\/uploads\/2020\/10\/TIPOGRAFIA_02-1024x321.png 1024w, https:\/\/vivasetelagoas.com.br\/manual\/wp-content\/uploads\/2020\/10\/TIPOGRAFIA_02-300x94.png 300w, https:\/\/vivasetelagoas.com.br\/manual\/wp-content\/uploads\/2020\/10\/TIPOGRAFIA_02-768x241.png 768w, https:\/\/vivasetelagoas.com.br\/manual\/wp-content\/uploads\/2020\/10\/TIPOGRAFIA_02-1536x481.png 1536w, https:\/\/vivasetelagoas.com.br\/manual\/wp-content\/uploads\/2020\/10\/TIPOGRAFIA_02.png 1606w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c0b06f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c0b06f\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c09e42\" data-id=\"4c09e42\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a461fb0 elementor-widget elementor-widget-alert\" data-id=\"a461fb0\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-alert elementor-alert-info\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">IMPORTANTE<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\">O portador deste material n\u00e3o possui a licen\u00e7a de utiliza\u00e7\u00e3o\ndas tipografias acima sobre outros materiais que n\u00e3o sejam a marca em si.\nCaso tenha interesse, essa licen\u00e7a pode ser adquirida atrav\u00e9s da compra da\ntipografia na internet.<\/span>\n\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"elementor-alert-dismiss\">\n\t\t\t\t\t<span aria-hidden=\"true\">&times;<\/span>\n\t\t\t\t\t<span class=\"elementor-screen-only\">Dispensar alerta<\/span>\n\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d4d049 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d4d049\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b133ae\" data-id=\"0b133ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-055ac64 elementor-widget elementor-widget-mdp-headinger-elementor\" data-id=\"055ac64\" data-element_type=\"widget\" data-widget_type=\"mdp-headinger-elementor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n    <div id=\"mdp-055ac64\" >\n\n                    <div class=\"mdp-content-header mdp-color-content-header mdp-text-content-align mdp-text-content-margin mdp-shadow-content\">\n                <div class=\"mdp-typography-content-header\">\n                                    <\/div>\n            <\/div>\n        \n        \n        <h2  class=\"mdp-header-text mdp-header-align\">\n\n        \n                <div class=\"mdp-sub-header-box\">\n                                        <div class=\"mdp-typography-header mdp-typography-default-header mdp-shadow-header mdp-heading-margin mdp-headinger-box-style mdp-header-background-effect\">\n                        \u00cdCONES ILUSTRATIVOS                    <\/div>\n\n                    \n                        \n                        \n                                                    <div class=\"line mdp-header-line-bottom\"><\/div>\n                        \n                    \n                <\/div>\n\n                                \n            \n        <\/h2>\n\n        \n    <\/div>\n\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12f8fa3 elementor-widget elementor-widget-text-editor\" data-id=\"12f8fa3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Os \u00edcones ilustrativos fazem parte do sistema visual da marca. S\u00e3o compostos<br \/>pelo icone principal de Sete Lagoas e a tagline de cada eixo de projetos<br \/>importantes da cidade.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c03a5b7 elementor-widget elementor-widget-image\" data-id=\"c03a5b7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"367\" src=\"https:\/\/vivasetelagoas.com.br\/manual\/wp-content\/uploads\/2020\/10\/icones-1024x470.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/vivasetelagoas.com.br\/manual\/wp-content\/uploads\/2020\/10\/icones-1024x470.png 1024w, https:\/\/vivasetelagoas.com.br\/manual\/wp-content\/uploads\/2020\/10\/icones-300x138.png 300w, https:\/\/vivasetelagoas.com.br\/manual\/wp-content\/uploads\/2020\/10\/icones-768x352.png 768w, https:\/\/vivasetelagoas.com.br\/manual\/wp-content\/uploads\/2020\/10\/icones-1536x705.png 1536w, https:\/\/vivasetelagoas.com.br\/manual\/wp-content\/uploads\/2020\/10\/icones-2048x940.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa58a03 elementor-widget elementor-widget-text-editor\" data-id=\"fa58a03\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">Pode ser visto que as cores seguem a paleta do projeto e cada uma\nrepresenta um dos desdobramentos, fazendo com que a identifica\u00e7\u00e3o deles seja\nmais clara e intuitiva.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f305f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f305f2\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15df2a0\" data-id=\"15df2a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f31728 elementor-widget elementor-widget-mdp-headinger-elementor\" data-id=\"0f31728\" data-element_type=\"widget\" data-widget_type=\"mdp-headinger-elementor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n    <div id=\"mdp-0f31728\" >\n\n                    <div class=\"mdp-content-header mdp-color-content-header mdp-text-content-align mdp-text-content-margin mdp-shadow-content\">\n                <div class=\"mdp-typography-content-header\">\n                                    <\/div>\n            <\/div>\n        \n        \n        <h2  class=\"mdp-header-text mdp-header-align\">\n\n        \n                <div class=\"mdp-sub-header-box\">\n                                        <div class=\"mdp-typography-header mdp-typography-default-header mdp-shadow-header mdp-heading-margin mdp-headinger-box-style mdp-header-background-effect\">\n                        FOTOGRAFIA                    <\/div>\n\n                    \n                        \n                        \n                                                    <div class=\"line mdp-header-line-bottom\"><\/div>\n                        \n                    \n                <\/div>\n\n                                \n            \n        <\/h2>\n\n        \n    <\/div>\n\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5125409 elementor-widget elementor-widget-text-editor\" data-id=\"5125409\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>\u00c9 importante as fotografias ligadas a marca de Sete Lagoas estarem alinhadas com os componentes da identidade visual, e para isso deve-se seguir os seguintes passos:<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9fc1953 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9fc1953\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bde212a\" data-id=\"bde212a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3068a66 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3068a66\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">As pessoas retratadas nas imagens devem representar os cidad\u00e3os de Sete Lagoas, por isso ele deve abranger um grande grupo diverso e inclusivo. Deve se evitar imagens for\u00e7adas e com modelos demasiadamente euroc\u00eantricos;<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">As imagens devem trazer de alguma forma as cores da paleta, seja em uma pe\u00e7a de roupa, em uma parede ou em um objeto. Quando isso n\u00e3o for poss\u00edvel, a imagem deve trazer cores mais neutras e as cores da marca devem se sobressair nos grafismos;<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Os modelos n\u00e3o precisam estar olhando diretamente para a c\u00e2mera;<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Os ambientes s\u00e3o bem iluminados, mas sem exagero, com luzes estourando. A temperatura das fotos \u00e9 mais quente;<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Nos trabalhos com altera\u00e7\u00e3o crom\u00e1tica, a colora\u00e7\u00e3o dos personagens precisa se manter natural;<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bff8f53\" data-id=\"bff8f53\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-573f1d7 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"573f1d7\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"451\" src=\"https:\/\/vivasetelagoas.com.br\/manual\/wp-content\/uploads\/2020\/10\/aplicacao_01.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/vivasetelagoas.com.br\/manual\/wp-content\/uploads\/2020\/10\/aplicacao_01.jpg 817w, https:\/\/vivasetelagoas.com.br\/manual\/wp-content\/uploads\/2020\/10\/aplicacao_01-300x169.jpg 300w, https:\/\/vivasetelagoas.com.br\/manual\/wp-content\/uploads\/2020\/10\/aplicacao_01-768x433.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19cf0c2 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"19cf0c2\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"452\" src=\"https:\/\/vivasetelagoas.com.br\/manual\/wp-content\/uploads\/2020\/10\/aplicacao_03.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/vivasetelagoas.com.br\/manual\/wp-content\/uploads\/2020\/10\/aplicacao_03.jpg 814w, https:\/\/vivasetelagoas.com.br\/manual\/wp-content\/uploads\/2020\/10\/aplicacao_03-300x170.jpg 300w, https:\/\/vivasetelagoas.com.br\/manual\/wp-content\/uploads\/2020\/10\/aplicacao_03-768x434.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53220b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53220b1\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-651c523\" data-id=\"651c523\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5f7d9f elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"f5f7d9f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/drive.google.com\/drive\/folders\/1TY5giReamdU9UkAofNJKheWxOFKhZ0DP?usp=sharing\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-lg\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">DOWLOAD DA MARCA<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-810cb7f elementor-align-justify elementor-tablet-align-justify elementor-widget elementor-widget-button\" data-id=\"810cb7f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/drive.google.com\/file\/d\/18PmcdPvbs_Xi_fywWkfUiTB0gquT74WK\/view?usp=sharing\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-lg\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">DOWLOAD SHOWCASE<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e9941c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e9941c0\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ff27c0\" data-id=\"3ff27c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b9e235 elementor-align-center elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"7b9e235\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/drive.google.com\/file\/d\/1krz4JZ8wz6n7AfzN3iIPHE363Zf-ogw8\/view?usp=sharing\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Lei de cria\u00e7\u00e3o e utiliza\u00e7\u00e3o da marca oficial do munic\u00edpio de Sete Lagoas<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Manual da Marca INTRODU\u00c7\u00c3O Branding \u00e9 como as pessoas v\u00eaem e percebem uma marca. \u00c9 sobre como um p\u00fablico se conecta com sua marca em v\u00e1rios n\u00edveis e atrav\u00e9s de diferentes pontos de contato. Uma marca pode ser descrita como uma empresa, servi\u00e7o, produto ou pessoa, que tem voz e personalidade pr\u00f3prias. Mas uma cidade [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":[],"_links":{"self":[{"href":"https:\/\/vivasetelagoas.com.br\/manual\/wp-json\/wp\/v2\/pages\/89"}],"collection":[{"href":"https:\/\/vivasetelagoas.com.br\/manual\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vivasetelagoas.com.br\/manual\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vivasetelagoas.com.br\/manual\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vivasetelagoas.com.br\/manual\/wp-json\/wp\/v2\/comments?post=89"}],"version-history":[{"count":91,"href":"https:\/\/vivasetelagoas.com.br\/manual\/wp-json\/wp\/v2\/pages\/89\/revisions"}],"predecessor-version":[{"id":254,"href":"https:\/\/vivasetelagoas.com.br\/manual\/wp-json\/wp\/v2\/pages\/89\/revisions\/254"}],"wp:attachment":[{"href":"https:\/\/vivasetelagoas.com.br\/manual\/wp-json\/wp\/v2\/media?parent=89"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}